Rolls-Royce currently offers Indian customers six versions of its Ghost and Phantom models, with a price range of Rs.3.2 crore to Rs.4.9 crore. Addressing a niche segment of the motor car industry, Rolls-Royce is currently selling "close to 100 cars" but hopes to cross the three-digit figure in 2014. "The year 2013 might not be easiest one. Pre-election year in any country is challenging," Herfried Hasenoehrl, Rolls-Royce General Manager, Emerging Markets Asia, told IANS in an exclusive interview. "What makes India so unique is its persistence, diversity, the sheer size and its strength to overcome obstacles.
There are some challenges but we know India will overcome them. We already see some signs of recovery," he said. With a growing number of ultra-rich individuals and an untapped market, the luxury car makers are positive about increasing sales in India. "I am convinced the yearly potential in this market is easily 130 to 150 cars based on the number of ultra high net worth individuals you have in this country. The number is really high. It is a very strong four digit number," Hasenoehrl added. Hasenoehrl believes that despite some challenges in the economy, the desire of the super-rich to go for ultimate luxury has not weaned.
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